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Based in 1985 and integrated into Amore Pacific in 1990, Etude Home, which just lately rebranded as ETUDE, has lengthy established itself as a mainstay within the Ok-Magnificence world. Its first flagship retailer was opened in 2005 whereas its first abroad retailer was opened in 2007. Since then, the Korean magnificence model has unfold world wide.

ETUDE promotes a “MAKEUP Play Tradition,” serving to prospects uncover their very own distinctive magnificence via playful and memorable experiences with the model’s colourful choices. ETUDE strives to assist ladies embrace and categorical their charming individuality via their ardour for cosmetics.

With its current rebranding, ETUDE has not solely modified its identify but in addition its emblem. Derived from the form of its authentic pumpkin carriage image, the model’s new emblem includes a guiding star image to mirror ETUDE’s core values of staying devoted to oneself, looking for that means in life and carving out your personal path. One other trademark of the model is its girlish pink palette. With its core colour, Playful Pink, which is each stylish and basic, ETUDE hopes to attraction to fun-loving millennials.

ETUDE Pores and skin Care

ETUDE has 12 principal skincare collections: Moistfull Collagen, Quickly Jung, AC Clear Up, Vita C Discuss, Marvel Pore, Actual Propolis, UV Double Minimize, Actual Artwork Cleaning, Sunprise, Monster, Baking Powder and Cica Stability. Of those collections, two of probably the most well-known are the Moistfull Collagen line and the Quickly Jung line.

The Moistfull Collagen line consists of clinically examined merchandise formulated with Tremendous Collagen Water™, peptide, hyaluronic acid, ceramide and protein-rich white lupin to supply loads of moisture. Merchandise are made freed from dangerous components corresponding to mineral oil, imidazolidinyl urea, triethanolamine, artificial pigment and PEG surfactant. The road contains facial toners, essences, emulsions, serums, lotions, eye lotions, cleaning foams and sheet masks.

Quickly Jung merchandise are designed for delicate, harassed and dry pores and skin. The hypoallergenic, low-pH formulation are formulated with Panthenoside™, which is made up of panthenol to strengthen the pores and skin barrier and keep moisture, and madecassoside to calm and defend pores and skin from exterior stimuli. The Quickly Jung line may be cut up into the Quickly Jung Unique, Quickly Jung Cica and Quickly Jung Centella collections.

The Unique assortment consists of merchandise corresponding to a Lip Balm, Panthensoside Sheet Masks, Moist Aid All In One Gel, Delicate Defence Solar Cream, Hydro Barrier Cream, 2x Barrier Intensive Cream, 5.5 Aid Toner, 6.5 Whip Cleanser and 10-Free Moist Emulsion.


Quickly Jung Cica merchandise are enriched with Superior Cica™ to assuage delicate pores and skin whereas controlling oil-moisture steadiness. This lineup contains the Cica Aid Toner, Cica Toner Pad, 5-Panthensoside Cica Sleeping Pack, 5-Panthensoside Cica Balm and 10-Panthensoside Cica Balm.

The packaging for Quickly Jung Centella merchandise comes with inexperienced particulars as an alternative of blue. They’re enriched with calming centella asiatica extract and Mud Minimize™ elements to assuage irritation. Merchandise embrace the Centella Aid Toner, Centella Hydro Barrier Cream, Centella 5-Panthensoside Cica Balm, Centella 6.5 Whip Cleanser and Centella 10-Free Moist Emulsion.

ETUDE Make-up

ETUDE’s make-up choices may be broadly cut up into eye make-up, face make-up and lip make-up. Their eye make-up assortment consists of single eye shadows, eye shadow sticks, liquid eye shadows, eye shadow palettes, eye primers, eyeliners, mascaras and forehead merchandise. Their face make-up assortment consists of powders, pacts, shading merchandise, highlighters, blushers, concealers and make-up base merchandise, corresponding to basis, cushion, BB cream and CC cream. Their lip make-up assortment consists of lipsticks, lip glosses, lip tints, lip balms and lip liners. Amongst ETUDE’s wide selection of make-up choices, we’ll additional discover the Play Coloration Eyes Palette line and Fixing Tint line.

The Play Coloration Eyes Palette line initially began with three variants: Flower Tea Latte, Orange Bianco Latte and Brown Sugar Latte. These ten-shadow palettes are available in a smudge-resistant formulation with robust colour payoff, providing smooth and silky textures mixed with candy and creamy colours. Newer variations of the ten-shadow palette are available in themes corresponding to Rosé Wine, Lavender Land, Peach Farm, Cherry Blossom, Wine Occasion, Juice Bar, Bake Home, Caffeine Holic and In The Café.

The most recent addition to the Play Coloration Eyes Palette household is titled Autumn Closet. Impressed by autumn style, its smooth and muted colours give off a relaxed, basic and comfortable aura. The Autumn Closet palette consists of six matte shades (Autumn Night time Breeze, Brownie Mauve, Cashmere Beige, Autumn Trench Coat, Suede Brown and Muted Ginger), three glitter shades (Cha Skirt, Bling Lace and Starlit Night time), and one matte + pearl mixture shade (Cozy Tweed).

The Play Coloration Eyes Palettes additionally come in several packaging. Its square-shaped, nine-shadow palettes can be found in Dusty Cat (which options cute embossed paw prints) and Maple Street variations (which consists of shades impressed by romantic sunsets and maple leaves). Launched in 2021, the nine-shadow palette titled Milky New 12 months is available in three variations – Strawberry Milk, Banana Milk and Blueberry Milk – all with lovely cow print packaging. Impressed by the colours of spring, the six-shadow Play Coloration Eyes Coronary heart Blossom palette is available in 4 variations: Beige Blossom, Coral Blossom, Pink Blossom and Dry Blossom. In the meantime, the four-shadow Play Coloration Eyes Mini is designed with distinctive octagonal-shaped shadows, in variations corresponding to Objet and Jewellery. Play Coloration Eyes Palette’s scrumptious collaboration with HERSHEY’S KISSES consists of three four-shadow, KISSES-shaped palettes in Milk Chocolate, Almond Chocolate and Particular Darkish choices.


The Fixing Tint is a hydrating tint with a light-weight matte end that’s transfer-proof – excellent for on a regular basis put on because it received’t stain your masks! Its formulation adheres carefully to lips in solely 60 seconds, leaving a snug feeling. The tint is out there in eight shades appropriate for various seasons: Analog Rose, Classic Purple, Mellow Peach, Ginger Milktea, Midnight Mauve, Mushy Walnut, Cranberry Plum and Dusty Beige. It may be utilized to create a pure gradated impact or for full, dramatic lips, and tints can be layered collectively to exude totally different moods.

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