Bümo has secured $3.5 million in seed funding, WWD has discovered.
Jessica Alba, Coco Rocha, Raissa Gerona, Ryan Rzepecki, Vivian Chou, Whitney Port, Cara Loren and Vivy Yusof are among the many traders.
Influencer and entrepreneur Chriselle Lim is behind the rising enterprise — which encompasses an internet academic platform for teenagers known as BümoBrain and an upcoming coworking house providing licensed youngster care, BümoWork, situated on the second flooring of Westfield Century Metropolis in Los Angeles. There’s additionally a podcast: “Being Bümo.”
Lim, a mother of two younger youngsters, determined to spend money on the thought after she was unable to discover a youngster care enterprise in a coworking house that met her wants. (BümoBrain, on-demand courses for ages 6 months to 7 years previous beginning at $28 a month, was launched as a pivot through the pandemic.)
“There have been just a few locations that had unlicensed youngster care, they usually by no means actually point out that it’s unlicensed till you ask them,” mentioned Lim, chief advertising officer at Bümo. “That’s the largest distinction. In case you’re unlicensed, the kid can solely be on the location for not more than two or three hours. They’ll’t change their diapers, can’t feed them. And so, though that’s higher than no youngster care in any respect, I knew that it wasn’t a long-term resolution for a working mom like me.”
Joan Nguyen — a pal, fellow working mother and chief govt officer on the firm — may relate, and the 2 determined to accomplice (with chief challenge officer Elijah Kim) to launch Bümo, that means “mother and father” in Korean.
“We additionally noticed holes within the licensed youngster care mannequin that we needed to repair,” mentioned Nguyen.
BümoWork gives longer and extra versatile hours than most youngster care companies, she defined. Sunday via Wednesday, it’s open from 9 a.m. to six p.m., and Thursday via Saturday, from 9 a.m. to 9 p.m. There’s additionally a “weekender” membership choice with three-hour camps, together with earlier drop-off and pick-up occasions (8 a.m. and eight p.m. on weekdays, respectively, relying on availability).
There’s additionally the additional advantage, for the mother and father, of being located in considered one of L.A.’s hottest malls, a 1.3 million-square-foot open-air heart with over 200 procuring and eating choices. Accessible for teenagers aged 6 months to six years previous, BümoWork is accepting functions now and opens Might 21.
Lim and Nguyen hope to make use of the funds to develop Bümo, they mentioned, which presently has a staff of 24 full-time workers and 40 contractors.
“We’re positively doubling down on progress methods,” defined Nguyen. “After which past BümoBrain, the bodily idea BümoWork can also be fascinated with how BümoWork and BümoBrain can complement company America, the place there’s an exodus of working ladies for the workforce. How can we assist create infrastructure bodily and digitally to help working mother and father, from constructing on-site youngster cares into company places of work and parks to providing working mother and father a membership to BümoBrain?”